News

Man in riding gear sits atop Carlchen W in a grassy paddock, smiling at the camera with trees and a wooden fence.

Carl's In Charge

Carlchen W ("Carl") has emerged as one of the country's top jumpers over the last two years. Co-owned, developed and ridden by Alex Granato, Carl has compiled a stack of blue ribbons, and in 2019, cemented his place among the sport's elite...

Read more


See How It's Made: Equithrive Joint Pellets

Step inside our "kitchen" and see how the magic is made (or in this case, Complete Joint Pellets). Because if you're going to trust us with the health and wellness of your animals, you deserve to see how it's done.

Read more


A foal and a mare grazing together in a grassy field, both wearing halters.

Gut Health: It's a Gas!

With so many other things to worry about, gut health might not always be a high-priority issue. But it should be. Gastric ulcers can cause significant discomfort, dramatically impacting performance and potentially triggering significant health issues. Prevention is key, especially among high-risk competition horses.

Read more


Young Bryce Barkemeyer in a cowboy hat holding a trophy while sitting on a decorated horse at a championship event.

Bryce and Toby: Two Teens Take On the World

Brad and Mindy Barkemeyer have each enjoyed heaps of success in the western show circuit, and now they are the proud parents of a AQHYA World Champion. 13-year-old Bryce Barkemeyer earned a resounding victory in the Boxing class at the AQHYA Boxing World Championship in Oklahoma City earlier this month, competing on a horse one year his senior, "Toby" (FS Smart Boomer Chic). We caught up with Barkemeyers to learn more about Toby and what it takes to be a world champion.    Q: Well, tell us about Toby. What's his story? Bryce Barkemeyer: Toby had been around our family for a few years...

Read more