Yes, it's true. The animal nutrition market is littered with products that are not what they say they are, because in reality, they don't have to be. Put some bottom-of-the-barrel ingredients together, add in some palatable fillers, slap a label on the container with comforting claims like "Veterinarian recommended!" or "All-nat-u-ral!" or "Certified organic! GMO Free!" and "Improves everything immediately!" You've seen them all.
Fact is, unless it's a drug requiring FDA approval, there are very few standards for animal nutritional products on the market, how and where they are made, marketed, and what's actually inside the stuff you're putting inside your horse. And there's a lot of stuff. Shelves full of stuff. Literal truckloads of stuff. Stores filled end-to-end with vitamins, minerals, pain relief, muscle builder, weight loser, calming solutions, dapple enhancer, a little of this, and little of that...you get the idea.
Our mission at Equithrive is to make this whole song and dance a little easier on you, and much more beneficial to your horses. We're in this for the long haul, have been since 2008, and if you're going to be in it for that long, you'd better make good products.
So that's what we do.
Not just good products, but products that are independently analyzed to ensure your horse is getting exactly what it says on the label; and scientifically tested to prove that, you know, it actually works on horses and not, say, mice. Products that are produced and packaged right here in-house. (You should stop by next time you're in the Lexington area. We'll give you a tour and a hat. Maybe even a snack from the fridge.)
What's the secret to our success? Well, this guy, for one.
Dr. Pat: avid biker, kayaker, photographer, and master formulator.